TapTo.Shop

Privacy Policy and Notice of Personal Information Collection

Updated: January 25, 2023
  1. Collection of Information
  2. Use of Information We Collect
  3. Your Privacy Rights
  4. Other Notices
  5. Privacy Policy Changes
  6. Contact Us

This Privacy Policy describes how ShopStyle Inc. ("we," "us," "our," "Company") collect, use, disclose, and protect information in connection with the Tapto.shop websites that specifically refer to this Privacy Policy ("Services").

1. COLLECTION OF INFORMATION

SOURCES OF COLLECTION

We collect information about you when you interact with the Services. When you interact with our Services, we automatically collect information about you and your use of the Services through the use of log processes, cookies, and other tracking technologies. Certain information is collected about you from third parties, such as when information is shared by merchants and business partners with whom you have also interacted.

TYPES OF INFORMATION WE MAY COLLECT

The types of information we collect about you may include personal information of the following types:

  • Identifiers, collected automatically through your use of the Services, such as unique visitor ID, IP address, device or session IDs, and information regarding your system configuration (operating system and version), network, and connected hardware (e.g., computer or mobile device and carrier)
  • Commercial Information about you, such as records of products or services purchased, obtained, or considered by you, including products, merchants, creators, and deals you viewed, or clicked, product types, merchant sites visited from our Services, merchant types, transaction history related to our Services, purchase confirmation data
  • Internet and other Network Activity, such as browsing history and your interactions with our Services, including:
    • products, creators, or merchants you click or view
    • date and time stamps associated with such browsing and clicks, and
    • click stream data, meaning the page by page clicks that you make as you navigate through our Services, including the web page visited before you came to our Services

We do not collect any types of information considered "sensitive" personal information under applicable U.S. state privacy laws.

2. USE OF INFORMATION WE COLLECT.

We use information we collect about you for the following business and commercial purposes:

To Provide Attribution to Creators

We track your shopping to properly credit the creator for any purchase that you make through the Services. We aggregate this shopping activity and report it to our creators to properly account for the commissions that they may earn through the Services. Any shopping activity that we share to creators will be aggregated and anonymized.

To Improve Our Services

We use information we collect about your use of our Services to identify site usage trends and perform statistical analyses to improve our Services, websites, and applications to provide a better Service to you in the future and to help our creators make better content for you.

To Detect Fraud and Improve Security

We use collected information to assess risk related to online security and to investigate and limit fraud, spam, and other malicious online activities in our Services, and to improve our security measures.

To Protect and Assert our Legal Rights and Comply with our Legal Obligations

We may use collected information as necessary to assert our legal rights or to defend our legal rights against third parties in the event of a lawsuit or other legal or regulatory action. We also use your location information to ensure we apply the appropriate practices and handling of your information according to the data protection laws of your jurisdiction.

3. DISCLOSURE OF INFORMATION

We may disclose the below-specified categories of information for our business or commercial purposes, including the following:

Disclosure to our Service Providers

We may disclose all categories of your personal information as necessary to our service providers (which may include third parties and Company affiliates) who perform various business operations on our behalf, under our instructions and in compliance with appropriate contractual, technical and organizational security measures to protect your data from unauthorized use, retention, or disclosure. For example, we may partner with other companies to prevent fraud on our Services, perform analytics, and manage our databases.

Disclosure to Our Affiliate Partners

We work with various affiliate networks to offer our Services. We may disclose the following types of information to such affiliate networks.

When you click on a link to a product presented on our Services to start a shopping trip, you evidence your intent to interact with that business through our Services, and thereby are directing us to disclose certain information about you (including the link you clicked in our Services and a unique ID assigned to track that your shopping originated from a specific creator) to an affiliate network to properly account for your purchases. For a small number of merchants that do not utilize an affiliate network, this information is provided directly to the merchant. The Affiliate Partner will collect Internet and Network Activity information about your use of our Services in relation to the merchant site, products, or offers. Our Affiliate Partners collect this information to track the shopping trip.

Disclosure for Legal Purposes

We may disclose the information we collect, including personal information, to the extent permitted by the data protection laws applicable in your jurisdiction, (i) in response to subpoenas or other legal processes or if, in our good faith opinion such disclosure is required or permitted by law without a specific disclosure; (ii) at the request of governmental authorities conducting an investigation; (iii) to enforce our terms and conditions or other policies applicable to our Services; and (iv) to protect the rights, property, life, health, security and safety of Company or any third party.

In Relation to Business Asset Transfers

We may disclose the information we collect, including personal information, to any third party in connection with, or during confidential negotiations of, any proposed or actual merger, purchase, sale (including a liquidation, realization, foreclosure or repossession) or any other type of acquisition of all or any portion of Company assets, conveyance or transfer of all or a portion of our business to another company. In such event, the acquiring company would be contractually required to use your collected information in accordance with this Privacy Policy and applicable law or to provide prior notice to you of any new or materially changed practices.

4. YOUR PRIVACY RIGHTS

You have certain rights regarding your personal information based on applicable local laws, which may include the following rights:

To Know and Access your personal information/data portability

You have the right to know the categories and elements of personal information about you that we collected, used, disclosed for a business purpose, sold and shared for the purposes of cross-context or targeted advertising, including the categories of sources from which we acquired your information and the categories of third parties to whom we disclosed your information. You have the right to request that we send you (or another organization, under certain conditions) a copy of your personal data we process, in a readily usable and portable format.

To Rectify or Correct the information we hold about you

You have the right to request that we correct any personal information about you that is factually inaccurate or complete any personal information that is incomplete.

To Erase or Delete your personal information

You have the right to request that we erase or delete your personal information we collected from or maintain about you. We will delete your personal information upon such request, except to the extent we determine that we need the information for a business purpose and have a legal right to maintain it, or if an exception applies, in which case we will inform you of that legal exception.

To Opt-out of Sale or Sharing of Your Personal Information

You have the right to opt out of certain disclosures of your personal information that may be considered "selling" or "sharing" under applicable U.S. State privacy laws. If you would like to opt-out of having your personal information disclosed or processed in this way, please contact us through the information set forth in the Contact Us below.

To Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights.

Unless otherwise permitted by applicable law, we will not do any of the following because you request to know, access, correct, or delete your information or opt out of its sale, sharing, or processing for the purposes of targeted advertising:

  • deny you goods or services
  • charge you different prices or rates for goods or services, including through granting others or denying you discounts or other benefits or imposing penalties,
  • provide you a different level or quality of goods or services, or
  • suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

To Modify Your Data Collection Preferences

You may in some cases have the option to decline to provide us with certain information; however, your choice may impact the functionality of certain features or services for which that information is a necessary component.

How To Exercise Your Rights to Know, Access, Correct, and Request Deletion:

To assert your privacy rights please contact us through the information set forth in the Contact Us section below. We may request additional information from you, which we will only use to verify your identity, and for security or fraud-prevention purposes. Please note that under the laws of certain jurisdictions, we are not required to respond to requests to know and access your information more than twice within a 12-month period.

Agents

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. For any agent making a request on your behalf, we may require you to prove that you authorized this agent to submit a request on your behalf, and we may require you to independently verify your identity.

Right to Appeal

You may have the right to appeal our decision regarding your privacy rights request, depending on your state of residence. You may submit an appeal request by contacting us through the details provided in the Contact Us section, below. We will respond according to the law applicable in your location.

5. OTHER NOTICES

Shine the Light. California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. We do not share your information with third parties for their direct marketing purposes.

Notice regarding information of minors. This site and any related services are intended for adults 18 years of age or over, and we do not knowingly collect or sell or share personal information of consumer under 18 years of age without affirmative authorization or without verifiable opt-in consent from a parent for those under age 13.

Retention of Data. We may retain information about you for as long as it is necessary to fulfill the purposes described Section 2. Some of your information may be retained in our systems even after you request your information to be deleted if an exception applies, or in order to comply with our obligations under applicable law, collect fees owed, resolve disputes, enforce our legal rights, otherwise use internally in a lawful manner that is reasonably aligned with your expectations or compatible with the context in which the information was provided, and to undertake any investigations necessitated by the foregoing.

Information Security. We have implemented technical and organizational measures to provide a level of security appropriate to the risk to the personal information that we process. These measures are aimed at preserving the ongoing integrity and protecting the confidentiality of users' personal information. We evaluate these measures on a regular basis to confirm that they continue to maintain and apply an appropriate level of security.

6. CHANGES TO PRIVACY POLICY

This Privacy Policy is current as of the date set forth above. We reserve the right to change this Privacy Policy from time to time consistent with applicable privacy laws and principles and our practices in relation to personal information. If we make changes to this Privacy Policy we will notify you by revising the date at the top of this Privacy Policy. In the event of a material change, and where such changes will impact you as a data subject, we will provide you with additional notice (such as adding a statement to the homepages of our Services).

7. CONTACT US

If you have any questions regarding this Privacy Policy, please feel free to contact us by email at privacy@shopstyle.com or by mail at ShopStyle Inc., 800 Concar Drive, Suite 175, San Mateo, CA 94402, ATTN: ShopStyle Legal.